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Amy Cuddy: Your body language shapes who you are
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“Don't fake it till you make it. Fake it till you become it.” 

Amy J.C. Cuddy

Associate Professor of Business Administration, Hellman Faculty Fellow

Social psychologist Amy Cuddy, an associate professor at Harvard Business School, uses experimental methods to investigate how people judge each other and themselves. Her research suggests that judgments along two critical trait dimensions – warmth/trustworthiness and competence/power – shape social interactions, determining such outcomes as who gets hired and who doesn’t, when we are more or less likely to take risks, why we admire, envy, or disparage certain people, elect politicians, or even target minority groups for genocide. Cuddy’s recent work focuses on how we embody and express these two traits, linking our body language to our hormone levels, our feelings, and our behavior. Her latest research illuminates how “faking” body postures that convey competence and power (“power posing”) – even for as little as two minutes -- changes our testosterone and cortisol levels, increases our appetite for risk, causes us to perform better in job interviews, and generally configures our brains to cope well in stressful situations. In short, as David Brooks summarized the findings, “If you act powerfully, you will begin to think powerfully.”

http://www.hbs.edu/faculty/Pages/profile.aspx?facId=491042  

EDUCATION

2005 PhD, Social Psychology, Princeton University

Dissertation: “The BIAS Map: Behavior from intergroup affect and stereotypes”

Committee: Susan Fiske (chair), Virginia Kwan, Sam Glucksberg

2003 MA, Social Psychology, Princeton University

1998 BA, Psychology, magna cum laude, University of Colorado at Boulder 

http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html 

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