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電子產業觀察
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提供所蒐集相關資訊

以期對電子產業有更確切的了解

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平板裝置風潮將引發顯示器、硬碟機市場混亂
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市場研究機構iSuppli認為,由蘋果(Apple) iPad 所引發的平板裝置熱潮將導致全球顯示器產業的混亂,同時產生供貨短缺與庫存過剩的問題,因為顯示器製造商試圖滿足平板裝置製造商客戶們的旺盛需求。
iSuppli估計, 2011年全球平板裝置出貨量將成長超過三倍,達到5,760萬台規模;其中蘋果將囊括70.4%的市佔率,該佔有率數字並將在2012年進一步達到61.7%。但在此同時,蘋果也將面臨越來越激烈的市場競爭,迎戰包括三星電子(Samsung Electronics)、惠普(HP)與RIM、戴爾(Dell)等廠商所推出的平板裝置新產品。
根據美國消費性電子協會(Consumer Electronics Association)的統計,在今年的拉斯維加斯國際消費性電子展(CES)上亮相的平板裝置約達80款。iSuppli顯示器市場副總裁Joe Abelson 則表示,該機構認為平板裝置所帶來的需求,將導致小筆電/筆記型電腦顯示器需求轉趨疲軟。
「因為平板裝置市場才剛崛起,其規模尚無法估計,顯示器供應商被迫對平板裝置客戶所做的不切實際預測,在產能方面下賭注;」Abelson表示:「由於市場上平板裝置的顯示器尺寸與規格互異,面板產業於整個 2011年恐怕會在庫存方面看到嚴重的短缺與過剩問題,伴隨著無用的顯示器可能出現嚴重貼現或廢棄(discounting or scrapping)的狀況。」
在另一份報告中,市場研究機構The Information Network 則指出,多媒體平板裝置已經侵蝕小筆電與smartbook的市場,也對傳統硬碟機(HDD)的銷售業績帶來衝擊,因為平板裝置大多內建固態硬碟(SSD)。
The Information Network 估計,2011年全球平板裝置銷售量將超過5,400萬台,每一台都會配備SSD而非傳統硬碟機。硬碟機市場在 2010年已經受到超過1,700萬台平板裝置的侵襲,主要是因為有不少採用硬碟機的筆記型電腦被平板裝置所取代。



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Chinese Chipmaker SMIC: Profitability Ahead
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A turnaround at Semiconductor Manufacturing International could help China finally become a player in the global semiconductor industry

China's factories are working nonstop to churn out smartphones, digital cameras, and other silicon-based gadgets, but that hasn't translated into profits for China's biggest chipmaker. Since its first plant opened in 2002, Shanghai-based Semiconductor Manufacturing International (SMI) has lost $1.66 billion. Even in 2010, as the foundry industry (which makes semiconductors on a contract basis for chip-design clients) was on the upswing and rivals had to turn away customers, SMIC fared poorly. It is expected to lose $67.5 million for the year, according to a Bloomberg survey of analyst estimates.

That's changing, says David N.K. Wang, the company's chief executive officer. SMIC reported earnings of $30.4 million for the third quarter, its second consecutive quarterly profit. "We are almost boiling," says Wang. "We just need a little bit [more] heat."

A turnaround at SMIC could help China finally become a player in the global semiconductor industry, now dominated by Intel (INTC), Samsung Electronics, and Taiwanese foundries. China has many young chip-design companies that have difficulty getting high-profile manufacturers to build semiconductors, since chipmakers often reserve capacity for more established companies such as Qualcomm (QCOM) and Nvidia (NVDA). SMIC is supposed to fill the void. "Its sole purpose is not necessarily to make money," says Michael Clendenin, managing director of Shanghai-based RedTech Advisors. Chinese policymakers look to SMIC "to provide wafers to companies that wouldn't otherwise get them," he says.

Some SMIC investors nonetheless expect the company to turn a profit once in a while. "From a commercial point of view," says Clendenin, "it's a glorious failure." Running semiconductor fabrication plants is enormously expensive: They cost billions of dollars to build. Since SMIC's technology isn't as advanced as that of rivals such as Taiwan Semiconductor Manufacturing (TSM) (TSMC), the world's largest foundry, SMIC can't produce chips as cheaply. That puts it at a big disadvantage.

Wang took over in November 2009, at the company's nadir—shortly before SMIC had to pay $338 million in cash and shares to TSMC to settle a trade- secrets lawsuit. (The company admitted no wrongdoing.) Wang has spent the past year focusing on boosting SMIC's chipmaking technology, which lagged several generations behind that of its competitors. He's shifting toward narrower circuit widths, which command higher prices; such chips accounted for 8 percent of revenue in the fourth quarter of 2010 but will be "at least 40 percent" of sales a year from now, he says. He has also overhauled top management, recruiting executives who have worked at Intel, TSMC, and other companies. "We're driving on the freeway at the same time we're repairing the car," he says.

The China-born Wang, who spent 25 years working at Applied Materials (AMAT), the world's top producer of chipmaking equipment, is "very, very focused on delivering the numbers and executing," says Steven Pelayo, regional head of technology in Hong Kong for HSBC Securities. The transformation has been so complete, "The company should have just changed its name."

The Chinese government has chipped in, too: State-owned Datang Telecom Technology & Industry, which paid $172 million in 2008 for 16.6 percent of SMIC, reported in November that it had increased its stake to 19.1 percent. As China's leaders start to promote domestic consumption, sales of electronics should increase, says William Chou, managing partner with Deloitte in Beijing. That should mean more business for SMIC. The company lacks "cutting-edge technology, but they are closer to the market," he says.

Others doubt SMIC will benefit from that growth. The industry is already crowded with bigger, richer foreign companies, including Abu Dhabi's Globalfoundries, which plans to double spending to $5.4 billion on plants and equipment this year. SMIC's Hong Kong-listed shares have slumped 76 percent since its 2004 initial public offering. "The winners have won, and it's going to be tremendously expensive to change the game," says Bill Wiseman, managing partner of McKinsey's Taiwan office.

Still, Wang reminds the skeptics that things are on the upswing. Analysts expect the company to earn a small profit this year, $16.7 million on sales of $1.66 billion. "For the enterprise to grow, you have to make money," he says. "That's what was missing."

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Home appliance
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Emtrace Photoskins PS100

Emtrace have recently introduced a portable photo frame called Photoskins PS100 and is slim enough to fit in your wallet and smart enough to display the data you want. 
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iPad review
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滿中肯的評論

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Cortex A15
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ARM A15

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新時代的人類
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你是新時代的人類嗎?

你能夠這樣思考嗎?

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位置
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新發展

新世界

你在哪裡?

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現在
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這些不是未來

這些是現在

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開發或銷售這些產品
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你在開發或銷售這些產品嗎?

如果沒有,你要仔細想一想。

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ARM Powered Nokia/LEGO Speedcuber
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可能貼在這比較合適

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