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凱特林•克拉克效應 -- E. Frank
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瀏覽1,141 ｜回應4｜推薦1 |
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由於在美國時，我有看美式足球的習慣，回台後仍然不時關注一下這方面的訊息。我很少看籃球報導，偶而會看看舊金山勇士隊柯瑞精湛的球技。
大概一年前不經意看到美國大學女籃球員克拉克的特寫。最近看到她進入職業賽後的報導；克拉克出神入化的妙傳、上籃、和三分球令人嘆為觀止；賞心愉悅的程度跟聽古典音樂不相上下。許多人認為她可能成為女籃史上前無來者的一位傳奇。
記上一筆。
Caitlin Clark effect: Fever jersey sales up 1,000%, ticket sales 250%, TV records shattered
Evan Frank, Indianapolis Star, 08/14/24
The Caitlin Clark effect was real and apparent for the Indiana Fever in the first half of the 2024 WNBA season.
Indiana released its mid-season report, showing a major increase in ... well, basically every category imaginable. Ticket and jersey sales are way up for the Fever. They are also on national TV a lot more than in the past.
Here is what you should know about the mid-season report.
Indiana Fever jersey sales skyrocketed
Jersey sales for the Fever are up 1,193%. The Fever set the single-game team store sales record for Gainbridge Fieldhouse on four occassions.
Ticket sales for the Indiana Fever are up over 250%
The Fever saw a 264.6% increase in ticket sales (year over year). Indiana was the top WNBA team in total home and away attendance.
Indiana Fever are on national TV... a lot
It was already known before the season that the Fever would get the most national TV games in 2024 (36 at the time). That number has since grown to 38.
Indiana Fever continue to break broadcast records
At the mid-season break, the Indiana Fever were the league's most-viewed team with 10 broadcasts that broke viewership records.
Indiana Fever are top pro sports team in terms of social video views
The Fever had 800 million social media views from April to July. They were also the top team (WNBA, NBA, NFL, NHL or MLB) in video consumption in that timespan. Indiana had 1.8 million followers on social media (No. 1 in the WNBA) and gained 1.3 million from April 15 to July 19 (an increase of 266%).
Corporate sponsorships for the Indiana Fever went up
The Fever saw a 225% increase in corporate sponsorships. Indiana had the largest number of team sponsors in the WNBA.
Playoffs? How many more wins do Fever need to snap playoffs drought? A look at the schedule.
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攻守俱優的全能球員克拉克 -- Jess Koffie
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請欣賞：
X 上的 Indiana Fever：「Caitlin Clark picks it off and lays it in 💨 https://t.co/YeyjyRpwHd」 / X
Fever’s Caitlin Clark, Stephanie White on same page with eye-opening defensive stance
Fever star Caitlin Clark and head coach Stephanie White were very in-sync when discussing Clark's breakout defense against the Wings.
Jess Koffie, 07/14/25
Indiana Fever star Caitlin Clark might still be finding her shooting stroke after missing extended playing time due to injury, but Clark more than made up for it on the defensive end in a decisive 102-83 win over Paige Bueckers and the Dallas Wings. Clark tied her WNBA career record of five steals in addition to her 14 points and 13 assists.
After the game, Clark told the media that her seemingly improved defensive skills didn’t come as a surprise to her.
“I can be really good [on] defense when I choose to and work really hard on it and not conserve energy,” Clark elaborated. “So proud of myself in that regard. And I think that probably motivates our offense. Like when I bring a tenacity on the defensive end, it really helps our offense go.”
Stephanie White, who has been known for her emphasis on good defense throughout her coaching career, doubled down on Clark’s statements and let the media know she thinks it’s just the beginning of what the 23-year-old is capable of defensively.
“[Clark’s] continuing to grow in that area [of defense],” the Fever head coach echoed. “For us to accomplish the things we want to accomplish, she has to take more pride in that, and I think she’s done that.”
White also praised Clark’s efforts and touched on what she expects from the young phenom going forward.
“She had seven deflections, you can tell when she’s starting to feel better, more explosive,” White said. “[Clark] did a really good job getting hands in the passing lanes. That’s what it’s going to take from her consistently.”
The victory tipped the Fever over the .500 mark, bringing them to 11-10 on the season. After beating the Wings twice in a row, the series heads to Dallas on August 1 for the rematch.
Related:
Fever flex franchise record after crushing Paige Bueckers’ Wings
Fever’s Lexie Hull shares genuine reaction to Caitlin Clark’s boyfriend post
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凱特林•克拉克效應的商業價值 -- Rusty Weiss
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WNBA Ratings Are in Following Caitlin Clark’s Injury, and Hoo Boy
Rusty Weiss, 06/12/25
Caitlin Clark‘s absence due to a strained left quad has had a significant impact on WNBA television ratings. We knew it would. To what degree was the only question.
That question has now been answered. And if there were ever a sign for the league to get into gear and start protecting and promoting their most popular player, it is this.
Nationally televised viewership has dropped by 55% since her injury, according to an analysis by USA Today.
The Indiana Fever’s national TV games have seen a 53% decline, averaging 1.81 million viewers before the injury and 847,000 since.
While an overly simplistic calculation, Clark’s presence, or the lack thereof at the moment, is worth over half the value of the league and her franchise in terms of television ratings. Wow!
Caitlin Clark Right Now IS the WNBA
Caitlin Clark, now in her sophomore season after a Rookie of the Year campaign, has only played four games thus far, averaging 19 points, 9.3 assists, and 6.0 rebounds, including a triple-double in the season opener.
The Fever, with a 4-5 record, is cautiously managing Clark’s recovery, with her next possible game against the New York Liberty on June 14.
Clark’s absence highlights her significant impact on the league, affecting both viewership and team performance.
Which makes it utterly baffling that the WNBA earlier this season tried to smear her fans with false allegations of racism by launching a faux investigation. That investigation yielded no evidence of any untoward behavior by the Fever fans, but it allowed critics to paint them with a broad brush as being obnoxious for a couple of weeks.
Scaring off Clark’s fans is bad business. These ratings are more proof of that.
A Legend Sees Her Greatness
WNBA legend Lisa Leslie, a former Los Angeles Sparks superstar, spoke to Sports Illustrated recently about Clark’s influence and praised the Fever guard for her transformative impact on the league.
Leslie highlighted Clark’s ability to draw massive fan interest, noting that games are sold out and some teams have moved to larger arenas to accommodate demand.
“It’s going to be exciting, so I’m sure fans will tune in. Everything’s already sold out,” she said of the current season’s expectations. “And some teams, when Caitlin comes to town, they’ve already had to get into larger arenas.”
“So all of those things about the Caitlin Clark effect are true.”
The ratings back that up. Fortunately, her injury is only expected to keep her out for two weeks, with her return anticipated very soon. The way opposing players go after her should certainly make WNBA officials a bit nervous going forward.
RELATED:
* Senator Wants an Apology From Angel Reese, Caitlin Clark, and the WNBA Over False Racism Accusations Against Fans
* WNBA’s Bright Future: Lisa Leslie Credits Caitlin Clark for League’s Growth, Touts Her ‘Amazing Impact’
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凱特林•克拉克效應2025 ---- Andrew Greif
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Caitlin Clark's impact on the WNBA could eclipse 'a billion dollars'
The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the league’s bottom line.
Andrew Greif, 05/24/25
When the WNBA returned to action last week, Ryan Brewer, like many who follow the league, was curious to see how Indiana Fever star Caitlin Clark might top her rookie-of-the-year season.
Yet the interest of Brewer, an associate professor of finance at Indiana University Columbus and an expert at valuations, goes beyond Clark’s box-score averages. After Clark’s phenomenal popularity spiked attendance and merchandise sales and drew historic television ratings wherever the Fever played in 2024, Brewer was asked by the Indianapolis Star to evaluate her economic impact on the WNBA. He determined Clark was responsible for a staggering 26.5% of all WNBA economic activity last season, including revenue from merchandise, ticket sales and television.
When Brewer crunched the numbers to analyze her potential impact in 2025, he arrived at a valuation that “is quite impressive,” Brewer said.
“If things just go as they were, and we have an expanded season of 22 home games with modest inflation, I’m looking at $875 [million],” Brewer told NBC News. “And I could easily see that eclipsing a billion dollars on the economic impact of Caitlin Clark this year.”
The WNBA’s 29th season opens at a time when its basketball is impossible to untangle from its bottom line. And Clark has played a propulsive role in both.
For the first time since 2008, the WNBA expanded this season to add a 13th team, the Golden State Valkyries. Next season, two more will debut in Toronto and Portland. As the WNBA’s footprint grows, so do its coffers. In 2026, the league will enter the first year of an 11-year media-rights deal worth a reported $2.2 billion overall that is expected to triple its current media-rights revenues. (One of the media partners is NBC, which shares a parent company with NBC News.)
Anticipating the arrival of the new media revenue, the players union opted out of its collective bargaining agreement with the league last October and will spend the upcoming months negotiating a new deal that the union hopes will lead to higher salaries.
Clark earned $76,535 as a rookie and this season will receive a slight pay raise, amounts dwarfed by her endorsement portfolio that reportedly includes an eight-year, $28 million deal with Nike. It would be “impossible” to pay Clark what she is worth to the league, her agent told ESPN in February. That could be because although viewership across women’s sports was already on the rise by the time Clark emerged as a superstar at the University of Iowa, her popularity has supercharged the WNBA’s own.
While an average of 17,035 fans attended the Fever’s 20 home games — more than the city’s NBA team, which shares the same arena, averaged over 41 games — overall WNBA attendance increased from an average of 6,615 in 2023 to 9,807. Last season, as Fever games produced the most-watched WNBA games ever on ESPN, ESPN2, ABC, CBS and NBA TV, leaguewide viewership also broke records, including an average of 1.2 million per ESPN broadcast.
The WNBA, as a private company, does not disclose revenue figures, a league spokesperson said. Yet the league reported last year that its merchandise sales through Dick’s Sporting Goods had increased by 233% over the previous season. A spokesperson for Fanatics, the WNBA’s official e-commerce partner, said that Clark ranks in the top 20 of its top-selling athletes across all sports, and sixth among all basketball players, including the NBA.
The rising tide associated with Clark continued to lift other boats: All WNBA merchandise sold by Fanatics increased by more than 500% last season versus 2023, the spokesperson added.
Clark’s effect shows few signs of abating in 2025. Earlier this month, 1.3 million viewers tuned in on ESPN to watch an Indiana preseason game played at Clark’s alma mater, Iowa — an audience that was bigger than all but two NBA preseason games on ESPN since 2010 (and both of those games included LeBron James), per Sports Business Journal.
Of this season’s 10 bestselling WNBA games on StubHub, all 10 involve the Fever, according to a spokesperson for the online ticket retailer. When the Fever are the visiting team, the average price of tickets sold jumps by 140%. And the average price of a ticket to catch Clark and Indiana on the road this year is $312, according to the company.
Clark is “not just driving demand for the Fever, she’s elevating interest across the entire league,” Adam Budelli, a StubHub spokesperson, said in a statement.
Last year, Sportico pegged the value of the Fever franchise at $90 million, slightly less than the estimated league average. Yet in Brewer’s analysis, the net effect of Clark’s presence drove his valuation of the Fever to closer to $340 million. Brewer also calculated that Clark’s presence, should the interest in her performances be maintained, would result in an economic impact of approximately $41 million to the city of Indianapolis.
Clark wasn’t the only rookie last season to draw significant interest to the league. Her rivalry with Chicago’s Angel Reese, dating to college, led an average of 2.5 million viewers to watch their May 17 matchup, the most ever for a WNBA game on ESPN. Yet as Brewer analyzed attendance and viewership figures from the 2024 season, these indicated that Clark’s influence was singularly responsible for the surge of new interest in the WNBA.
Of the 24 WNBA-related broadcasts that drew at least 1 million television viewers last season, 21 involved her, according to an analysis by Sports Media Watch that included the league’s draft and All-Star Game. All three WNBA games that drew more than 20,000 fans included the Fever.
“It’s important to recognize that there is this rival and there are other rivals, but Caitlin Clark is illuminating the sport,” Brewer said. “She particularly is the one who’s driving in a new kind of demographic that is reaching new kinds of people from the traditional WNBA fan base that is causing this growth rate and also accelerating interest in corporate sponsorships.”
To analyze her economic impact, Brewer in part created models that projected the WNBA’s attendance for last season based on the league’s growth in the years pre-Clark. He then compared it to the actual attendance change and found about 60% of that increase is attributable to Clark.
“Her ability to fill up stadiums is amazing,” he said.
And that interest has been felt strongly in Indianapolis, where a $78 million practice facility solely for the Fever is under construction.
In 2024, after Indiana drafted Clark No. 1, Visit Indy, a nonprofit that promotes tourism to the city, sprung into action. It placed paid advertising throughout Iowa, including on social media, to test whether Clark’s die-hard collegiate fans might have an appetite to make the trip to Indiana to watch her as a pro. Soon, visits to pages on Visit Indy’s website dedicated to the Fever increased by 501%, said Chris Gahl, Visit Indy’s executive vice president and chief marketing officer. Fever home games also corresponded with a bump in booked hotel rooms in the city, he said.
Part of Gahl’s job is to persuade those in charge of booking large, corporate meetings and conventions to host them in Indianapolis. Last year, he found a new way to entice nearly 50 planners to check out the city for the first time: Taking them to a Fever game.
The planners, who were predominantly women, “would not have traveled here and visited here were it not for the invitation for them to come see a home Fever game,” Gahl said.
“An Indiana Fever home game is a very hot ticket.”
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大破紀錄的凱特林•克拉克 –-- L. Schnell/J. Sergent
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Caitlin Clark rewrites WNBA record book: Inside look at rookie's amazing season
Lindsay Schnell and Jim Sergent, USA TODAY, 09/20/24
Caitlin Clark is a record-setting rock star.
The No. 1 pick in the 2024 WNBA draft by the Indiana Fever started her professional career after a stunning four years at Iowa where she re-wrote the scoring record books. Her ability to launch shots from the logo and thread passes through the thinnest of openings drew gasps from viewers and praise from some of the best players in basketball history.
Then, once she got settled in the WNBA, Clark continued her record-setting ways.
On an even bigger stage and against considerably better — and more veteran — competition she shattered numerous league records, including ones that had stood for the better part of two decades. A direct line can be drawn from Clark to spikes in attendance, TV ratings and merchandise sales. Her play, and her moxie, drew thousands of new fans as she helped elevate the WNBA to a level of popularity the 28-year-old league had not previously experienced.
Here’s a by-the-numbers breakdown of all Clark accomplished in the 2024 regular season.
Caitlin Clark rewrites assists records
Clark has broken three assists records this season. Most recently on Sept. 13, she set the single-season assists record — set last season by Connecticut’s Alyssa Thomas — in the Fever's 78-74 loss to the Las Vegas Aces.
Clark breaks scoring record set nearly two decades ago
No. 1 pick Seimone Augustus from LSU had owned the rookie scoring record for 18 years until Clark scored 35 points on Sept. 15 in the Fever's 110-109 win over the Dallas Wings.
Clark completes first rookie triple-double
In addition to being the first rookie to complete a triple-double, Clark is one of just eight players in WNBA history with multiple triple-doubles in their careers, counting the regular season and playoffs.
When do Caitlin Clark and Fever play in the WNBA playoffs?
The Fever are returning to the playoffs for the first time since 2016, lifted to the postseason by the play of Clark, who is practically a lock to win the 2024 WNBA Rookie of the Year award.
The Connecticut Sun, a preseason favorite to contend for the WNBA championship, locked up the third seed by blowing out the Chicago Sky, 85-54, in the regular-season finale Thursday.
In the WNBA’s playoff format, the sixth seed matches up with the third seed in the first round. All first-round matchups are best-of-three series. The Fever-Sun schedule:
➤ Game 1: Sunday, Sept. 22 at Connecticut, 3 p.m. ET on ABC
➤ Game 2: Wednesday, Sept. 25 at Connecticut, 7:30 p.m. ET on ESPN
➤ Game 3 (if necessary): Friday, Sept. 27 at Indiana, tip time TBA, on ESPN2
Unable to view our graphics? Click here to see them.
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