Study: Why Telling Bad Jokes is a Bad Idea
Clara Moskowitz, Special to LiveScience,
LiveScience.com
Bad jokes really can cause social harm. New research
found that failed attempts at humor can provoke surprisingly rude responses, with the harshest reactions
coming from friends and family.
To test the effect of off-pitch humor, Nancy Bell, an
applied linguist at Washington State University, used a
real doozy:
"What did the big chimney say to the little chimney?
(Nothing. Chimneys can't talk.)"
"I found it on the internlauet by Googling 'bad jokes,'" Bell
told LiveScience. "We piloted this joke to make sure it
was really bad."
Bell and her assistants watched 186 people as they were
told this joke by strangers, friends or family. They found
that many people didn't hold back in expressing their
displeasure at the lame humor, responding with phrases
ranging from the mild, "That's not funny," all the way to
downright offensive and profane retorts. And the worst
offenders were close friends and relatives of the bad-joke
teller.
Twist the knife
Bell said she was surprised by the rudeness of
responses. "I thought, well, everybody's had the
experience of trying to be funny and having it not be
funny," she said. "I wouldn't expect that people would twist
the knife and make you feel even worse."
But that's exactly what many did.
People responded with insults, sarcasm, fake laughter
and a host of other comebacks. These harsh responses
might stem from the fact that jokes are usually an
interruption to normal conversation, Bell said. When a
joke is actually funny, listeners don't mind the disruption
because there is a payoff: humor. Without the humor,
listeners may become annoyed at the lame crack.
Another reason listeners may get angry is that a bad joke
implies an insult to the audience's sense of humor, if the
joke-teller really thought the listener would appreciate the
bad joke.
"It's offensive to them," Bell said. "It means, you think I'm
an idiot, huh?"
Self-protection
As for why people save their worst bile for those they
really love - it may be to protect themselves from more
bad jokes. If someone you spend a lot of time with has a
penchant for annoying humor, it is in your own self-
interest to nip that in the bud so you don't have to be
subjected to more in the future, the thinking goes.
"You have a long term investment in that relationship, so
you want to shut that down," Bell said.
The new research confirms how complicated and subtle
the social sphere of humor is. For example, there may be
times when bad humor can actually serve a useful
purpose.
"Maybe telling a bad joke could present you as someone
who is approachable, not all high and mighty, or perhaps
show that you have confidence," Bell said.
These intriguing results are one reason why Bell thinks it's
important to study not just successful humor as a means
of communication, but also failed attempts.
"You can't have a complete theory of humor without
understanding how it fails also," she said. "The study of
humor in general was neglected for a long time - it wasn't
thought of as serious academic work. But it's another
important part of interaction."
Bell's research is set to be published in the Journal of
Pragmatics.
· Video: Humor and the Sexes
· 10 Things You Didn't Know About You
· Humor at the Office is Serious Business
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