Study shows messiness leads to behavior decline
By RANDOLPH E. SCHMID, AP Science Writer
WASHINGTON – Does a messy neighborhood make a
difference on how people act? It sure does! Graffiti on
the walls, trash in the street, bicycles chained to a fence,
all resulted in a decline in how people behaved in a
series of experiments.
A bit of litter or graffiti didn't lead to predatory crime, but
actions ranging from littering to trespassing and minor
stealing all increased when people saw evidence of
others ignoring the rules of good behavior, Dutch
researchers report in Thursday's online edition of the
journal Science.
In normal behavior most people try to act appropriately to
the circumstances, explained lead author Kees Keizer of
the faculty of behavioral and social sciences at the
University of Groningen, Netherlands. But some tend to
avoid effort or seek ways to gain for themselves.
Things like littering an area or applying graffiti change the
circumstances by indicating that others are not behaving
correctly, which weakens the incentive for people to do
the right thing.
So the researchers were not surprised that people
littered more in messy area, for example. But, added
Keizer: "We were, however, surprised by the size of the
effect."
Here's an example.
The researchers found a tidy alley in a shopping area
where people parked their bicycles. There was a no-
littering sign on the wall.
The researchers attached flyers for a nonexistent store
to the bike handlebars and observed behavior.
Under normal circumstances, 33 percent of riders littered
the alley with the flyer. But after researchers defaced the
alley wall with graffiti, the share of riders who littered with
the flyers jumped to 69 percent.
They did a half-dozen similar experiments, all with similar
results.
While the study seems to deliver a negative message,
Keizer pointed out that "it also shows that municipal
officials and the public can have a significant impact on
the influence of norms and rules on behavior."
In other words, keep public areas neat and people will be
less likely to make a mess.
The work is related to the "Broken Window Theory,"
which suggests that urban disorder such as broken
windows and graffiti encourage petty crime.
This research doesn't go that far, said Robert J.
Sampson, chairman of Harvard University's department
of sociology.
"It's an interesting study, it's very clever. And the results
are believable within the limited bounds set by their
design," said Sampson, who was not part of the research
team.
But the results don't show that disorder spreads to
predatory crime, he said, what they show is that disorder
increases people's likelihood of committing (similar)
acts."
In addition to the alley with graffiti, here's how the
experiments worked:
Test Two:
A fence partly closed off the main entrance to a parking
lot. There was a narrow gap and a no-admittance sign
that pointed out a new entry, 200 yards away. A second
sign prohibited locking bikes to the fence.
When the fence was clear, 27 percent of people heading
for their cars ignored the no-admittance sign and
squeezed through the gap in the fence. But after several
bikes were locked to the fence in defiance of that ban, 82
percent of people going to their cars squeezed through
the prohibited entry.
Test Three:
Flyers were placed under the windshield wipers of cars in
a parking garage next to a market. A sign on the wall
asked people to return their shopping carts to the market.
When the lot was clear of shopping carts, 30 percent of
drivers littered the lot with the flyers. But when a few
carts were left in a disorderly state around the garage,
58 percent of people littered.
Test Four:
Two weeks before New Year's Day researchers visited a
bicycle parking shed near a train station and attached
flyers to the handlebars. Under normal conditions 52
percent of the riders littered the shed with the flyers.
Then the researchers set off fireworks outside the shed
— which residents know is illegal in the period before
New Year. Hearing the fireworks, 80 percent of riders
littered the shed.
Tests Five and Six:
An envelope with money visible through the address
window was placed sticking out of a mailbox.
Under ordinary conditions 13 percent of passers-by stole
the envelope.
When the same mailbox was defaced with graffiti the
percentage taking the money jumped to 27 percent.
After researchers cleaned the mailbox, but messed up
the area around it with litter, 25 percent stole the money.
Science: http://www.sciencemag.org
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